Ok. Before we get into this I want to bring something to your attention, something I want you to really understand. And that thing is, every customer or potential customer is in a different buying cycle than another. While one is just learning about you, another is making their 10th purchase. Everyone is at a different place.
So, securing a customer does not take five seconds, it actually could take years.
Here's why. With all customers, they'll have their first encounter with your brand which is where they'll make their very first and perhaps, last judgement on you. They then, if you're lucky, will either 'Like" "Follow" or "Subscribe". That's it. Barely 1% will actually buy!
It's very uncommon for someone to meet your brand and buy instantly because even though they like what they see they still have to subconsciously learn to like and trust you before they hand over their money.
So, from here. They'll continue to watch you from the sidelines for days, sometimes months or even years and it's here on the sidelines, they'll observe and build that trust.
Once you/your brand have earned this trust, the next time this person comes into their buying cycle of purchasing "insert your product/service here" you'll be the one they call on.
Which is why, in the first part of this series, I want to chat about the importance of making a great first impression.
Now, take a look at your Instagram/Website/Facebook Page/Store Front/Cafe/Restuarant/Studio and honestly ask yourself - would YOU want to stay?
Is the place pleasant and aesthetically pleasing?
Do you feel comfortable there?
Is it clean and uncluttered?
Is it easy to navigate around?
Is furniture clean and in good condition?
Is your photography on point?
Is everything/most things as professional as they can be?
Ask yourself these questions and honestly answer.
From here, maybe you have nothing to do but perhaps you do?
And in that case, you'll need to focus your time, energy and money into these areas, either hiring a photographer or buying new furniture, re-doing your Instagram feed or hiring a branding agent - whatever it is, make it your priority to get this sorted becuase -
You know that saying "don't judge a book by its cover." I hate to tell you sister but we're all judging the books by their covers!
So, that's the first part. If you want people to stop, stay and spend then let's get everything in order and fully show up as this incredible, beautiful and trustworthy store - to get more people to STAY.