Ok. So now you've got everything looking pretty good. People are coming, they like what they see and they're STAYING. Awesome.
Next step is NOT TO ANNOY THEM!
And what I mean is - make getting to know you and your business EASY for your potential customers. For instance, your Instagram Bio shouldn't be a cryptic one-line poem, it should be a clear, no fluff description of who you are and what exactly you DO. Your Instagram profile picture should be a photo of you or your business logo. Not a cartoon or unicorn or even your product.
Your contact details should only be one to three clicks away.
Your buy button should be one click away;
your contact form;
your product description;
your cafe menu;
your services list;
- all of it should be less than 3 seconds or 3 clicks away!
And I think we've all been there, like...
We've come to an Instagram account and we're like "what exactly do you do?"
Or a restaurant's website and you need the latest version of whatever software to open the menu or worse it doesn't have one?
Or it's a business's website but they keep their phone number and email address right dooooowwwwn the bottom of the page where no one can see it.
Or you find these great earrings but to order you need to DM them?!
Who has time to sit around in DMs all day?
So that's what I mean don't annoy people.
Make it INCREDIBLY easy for your customers to get to know you, contact you, and buy from you. Because the truth is, we almost live in fast forward these days and NO body has time to waste trying to contact you or buy from you -
THEY SIMPLY WILL BUY FROM SOMEONE ELSE. END OF STORY.
Now. Go have a good hard look at all your platforms and you be the new potential customer. Make sure you can learn, subscribe, buy in three clicks or less. Anymore, fix it.
Love, Sandra-Lea x