Ok, the last one for this Get More Customers & Keep them for Life mini-series.
We've talked about getting everything about your business, as best as you can, looking great so that when people come to look, they decide to stay.
Secondly, we chatted about not annoying them once they stayed. And by that I mean, setting up all your platforms and processes in such a way that your customers/potential customers can do, get, learn and buy from you seamlessly.
Lastly, I want to talk about the importance of serving them.
And to fully get this you MUST understand and know that business isn't about what you can get but what you can give. It's about serving your customer better than the competition, educating them, loving them, providing for them in any way you can because all serving means is building trust. This love and trust you constantly build with your customer will ensure you get the sale when it comes to the right time for them.
And let me say, some people may never buy.
And that's ok.
It's not always about the money. It's also about the sharing, the tagging, the word of mouth, the talking and the boasting. Are people boasting about your content and your business? Are they boasting about you?
So, how can you "serve" better than the rest?
In my previous polymer clay earring business, I would literally write blogs about how to use polymer clay! I essentially taught my customers a skill which could have put me out of a job! But, you see when you serve so generously like that, people begin to like and trust you. So they stayed and they brought.
If you're a graphic designer and design prints, why don't you create some gorgeous prints and gift them to your tribe as a free downloadable? For them to print out and have in their home? Or what about a workshop on how to use Photoshop??
If you sell essential oils, sprays or rollers - why don't you educate your tribe on cultivating more 'self-love', meditation or grounding practices? Who is their "Self-Love" Guru? Is it you?
If you're a coach of any means, why don't you openly give tips and coaching for free or hold live events or even write an e-book that you would offer for free?
There are so many ways to serve, nurture and educate in any industry. It's your job to keep your eyes up out of the numbers and focus more on how you can give because that's when the magic happens
- because what you give will always come back.
I would suggest that you "served" as often as you can. Make it your priority.
Make it your mission to become the leader in your industry based on how well you serve your tribe.
Hope this helps beauty.
Love SL xx