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So Instagram changed again and I feel like doing a dance! Not. So. Much.
You may have noticed your likes are lower than usual and your engagement is down. This is not you, nor your business, it's the gods.
Did you know there was such a thing?
The Social Media Gods are reigning in business account exposure and are showing more personal accounts in your feed. So, yes, more cat pictures and selfies bombarding our feeds.
The reason they've changed the algorithm (they say) is that they want it to more personal like the old days BUT the real reason is so they can increase revenues buy now making business accounts pay for sponsored posts if they want to be seen.
Here is ONE simple tip to beat this craziness:
MAKE YOUR POST COMMENT ACTIONABLE.
For example ask your tribe to: "Tag a friend to this post" or "Double tap if you love this jacket!" or "Tell us your favourite acai bowl combo/recipe in the comments!"
Whatever it is, you think could make your post HONEY to BEES.
Hope this makes posting easier and more effective.