I know this information is not new, however, I feel it's something that you and especially  I, need to be reminded of. 

I know for me when things get busy, blogging is the first thing to fall off the list - I'm totally guilty, so today I want to share why you DO need to have a Blog on your site and why you need to blog regularly. 

WHY YOU NEED  A BLOG: 
Whenever ANYONE types something into the Google Search Tab, Google sifts through every single website finding words that are the same or similar to what that person has just typed.
YOU WANT TO BE ONE OF THE WEBSITES THEY PICK UP AND DISPLAY.

AND HOW DO YOU DO THAT:
You regularly write blog posts.

That's it!

Ok, don't freak out. The best blog posts are the ones that are conversational, written like they are spoken, they're not fancy or formal. They are just your gorgeous self, teaching/sharing/telling others about something. 

Ok, for example. 

Someone types in 'buy brown leather ankle boots'

And you sell boots. AMEN SISTER.

Blog weekly about fashion, personal styling, new season collections, how to wear boots, what's in trend and...  

1. ensure you include names of the brands you stock in your blog
2. specify the types of shoes you sell, like leather ankle boots, high heels or slides
3. try and include things like... this is how you wear these boots and you can BUY them here on our online shop CLICK HERE TO BUY < and make this a link that will take them right there!

This influx of words on your website will dramatically increase your chances of being shared higher on the results list on Google. 

Remember, Google is looking for WORDS. So, do yourself a favour and try this. Stop paying Facebook to do NOTHING and start taking 30 minutes each week to write a blog post. It's free and very effective. 

Love, Sandra-Lea xoxox